"Of course, if Target had made a big deal out of it, there would likely be ugly things said about cynicism and greed, so they did what the market would most reward them for doing – treat a child with Down Syndrome just the same as they would any other kid. No need for any special acts, regulation, or other government mischief. Just pure self-interest and the profit motive, working together to create a more tolerant, inclusive, and egalitarian world."

http://www.libertarianbookclub.com/2012/01/19/the-market-is-inclusive/