Yep, sure it is a long-long hoax. First of all, an egg cannot be long, since its design is for the purpose of structural integrity and safeness. A long egg, on the other hand, is not strong to support itself under the weight of a hen. Secondly, it is seen from the picture that the long chickens were photoshoped, some of the areas are visibly cloned. I've heard though that Chinese are now making almost exact copies of the eggs, that look and taste just like real ones, but in reality are man made. So, my thought is that this eggSage is a produce of that chinese firm that creates artificial eggs. Nice try!