There's also the "Pepsi Number Fever" phenomenon in the Philippines way back in the late 80's. The contest goes that Pepsi would choose a three-digit number every day and anyone with the number can claim their cash prize (of up to PHP 1 million). One night Pepsi raffled the number "349." Unfortunately that was also the "test number" that wasn't supposed to be aired--but the audience wasn't informed of that. Hundreds of PHP1m million winners came in droves. The court case is still pending until today.