I wonder if he was a Muslim. If not, he could have been arrested and prosecuted as non-Muslims are not allowed to enter Mecca as mandated by Saudi law.
I agree with the above comments. This cannot be a true experiment without a control. In order to create appropriate controls, the researchers should have manipulated the faces so as to present each face with both levels of colouring to different groups. This could allow them to determine whether it is the colouring or the actual facial features themselves (or both) that is causing this change in perceived attractiveness.
Isn't this a form of cognitive dissonance? "Why would I work so hard for this sugar water when the other one is so buch easier to obtain, It must be because I like it more!"
This myth was largely popularised was by "psychics" such as Uri Geller and professors of the supernatural who used this little "fact" to account for how such amazing supernatural feats were achieved by mere humans.
Here's a quote from the introduction to Uri Geller's book Uri Geller's Mind-Power Book: “Our minds are capable of remarkable, incredible feats, yet we don't use them to their full capacity. In fact, most of us only use about 10 per cent of our brains, if that. The other 90 per cent is full of untapped potential and undiscovered abilities, which means our minds are only operating in a very limited way instead of at full stretch. I believe that we once had full power over our minds. We had to, in order to survive, but as our world has become more sophisticated and complex we have forgotten many of the abilities we once had”
Another pop psychology myth that is even more widely believed is that people can be categorised as being either "left or right brain dominant".
@Idil "And they showed a strong preference for whichever reward they’d worked harder to obtain."
The wording of that sentence implies they probably counterbalanced the conditions so that one group had to work harder for one flavour of sugar water, and the opposite for the other group.
They sure chose a funny way of protesting.
"Who are they to say that we should wear burqas? We'll show them... by wearing burqas!"
His composite sketch looks like Christopher Walkin.
"Why would I work so hard for this sugar water when the other one is so buch easier to obtain, It must be because I like it more!"
lol
Here's a quote from the introduction to Uri Geller's book Uri Geller's Mind-Power Book:
“Our minds are capable of remarkable, incredible feats, yet we don't use them to their full capacity. In fact, most of us only use about 10 per cent of our brains, if that. The other 90 per cent is full of untapped potential and undiscovered abilities, which means our minds are only operating in a very limited way instead of at full stretch. I believe that we once had full power over our minds. We had to, in order to survive, but as our world has become more sophisticated and complex we have forgotten many of the abilities we once had”
Another pop psychology myth that is even more widely believed is that people can be categorised as being either "left or right brain dominant".
"And they showed a strong preference for whichever reward they’d worked harder to obtain."
The wording of that sentence implies they probably counterbalanced the conditions so that one group had to work harder for one flavour of sugar water, and the opposite for the other group.