A combination laundramat and saloon was opened, and it was of course named "Sud's", as if a fellow named Sud ran the place.

The English language is the standard for the world because, while difficult to master, it admits to the precision demanded in a technological world. Incorrect usage of apostophes is not evolution, but poor training met with a lack of concern about communication. Why would someone knowingly choose to misuse an apostrophe? Because it looks better that way, or the word is no longer a word, but a graphic(?) so what it "means" doesn't matter?