Isn't it insulting to assume the people pictured are "lower class" because of the way they are dressed or the fact that they are shopping at Wal-Mart? Wal-Mart's founder, Sam Walton, had more money than most of us will ever see and he was known for driving an old pick-up and dressing in Wal-Mart clothes. People of all income levels shop at Wal-Mart. In some smaller towns there isn't really much choice. The fact is it doesn't matter if you buy your clothes in an expensive boutique or get them at yard sales or the Salvation Army or even at Wal-Mart, you don't have to dress like the people in these photos. A person can look decent at any income level. Most of people, whatever their income level, aren't even trying!