This photo is awesome. Still, the whole situation in Europe really isn't. It's an awful time for dairy farmers (and really anyone who's trading with them) in Europe right now. Dairy farmers are currently not even able to cover production costs as prices continue to drop and the EU hasn't done anything about it. Many farmers, like the man in the picture, are protesting by spilling (or shooting) milk out onto the streets. The waste is huge and really sad, but the farmers have to get the EU to listen.
There is an interesting video on all of this at newsy.com. The video highlights main events surrounding this huge controversy, offering a few different perspectives/sources. It's worth watching and commenting on if you have a few minutes:

http://www.newsy.com/videos/crying_over_spilled_milk

What a great idea--the fact that this IT group actually did this experiment instead of just making threats or jokes is awesome. And then the pigeon was faster.
It is both hilarious and depressing. Hopefully, this statement will click with the S. African government and that they will actually attempt to do something about the awful internet/cable in the country.
I watched a short, well-made video on the whole pigeon affair at newsy.com. It's worth checking out/commenting on if you have a couple of minutes:

http://www.newsy.com/videos/the_pigeon_and_the_internet