Yep, guerrilla marketing hoax. This is what we were able to find out at Jawbone.tv: http://www.jawbone.tv/featured/2-featured/260-ever-dream-this-man-urban-myth-viral-hoax-or-terrifying-boogeyman.html Abusive comment hidden. (Show it anyway.)
http://www.jawbone.tv/featured/2-featured/260-ever-dream-this-man-urban-myth-viral-hoax-or-terrifying-boogeyman.html