I work for an organisation called addsmore.org and we think that global warming is real and that humans are partly responsible for the current cycle. Our aim is to raise public awareness about the little gestures we could do in order to preserve our habitat. We think that we should get the biggest communicators talking about it. But Who are they? Brands. Imagine if giants such as Coca Cola, McDonalds, H&M and others would incorporate climate messages in their advertisement campaigns? The impact would be huge - millions would be able to read about the little gestures that are needed to save the planet. Just like Hopenhagen & tck tck tck: Time for Climate Justice, that are trying to get citizens to put pressure on their leaders, we are trying to gather citizen support in order to convince brands that they should also get involved. We created Addsmore.org: an initiative to convince brands to add climate prevention messages in their ads such as "turn off your electronic devices", "recycle your garbage", "use less hot water", and of course "350". How can people help us? By writing on their hands, arms climate preservation messages and send to us the pics - either via http://www.facebook.com/addsmore and/or http://www.twitter.com/addsmore Once we get as many pictures as possible we shall send them to all big brands and try to get to use their advertisement space... just for the planet!
Our aim is to raise public awareness about the little gestures we could do in order to preserve our habitat.
We think that we should get the biggest communicators talking about it. But Who are they? Brands.
Imagine if giants such as Coca Cola, McDonalds, H&M and others would incorporate climate messages in their advertisement campaigns?
The impact would be huge - millions would be able to read about the little gestures that are needed to save the planet.
Just like Hopenhagen & tck tck tck: Time for Climate Justice, that are trying to get citizens to put pressure on their leaders, we are trying to gather citizen support in order to convince brands that they should also get involved.
We created Addsmore.org: an initiative to convince brands to add climate prevention messages in their ads such as "turn off your electronic devices", "recycle your garbage", "use less hot water", and of course "350".
How can people help us? By writing on their hands, arms climate preservation messages and send to us the pics - either via http://www.facebook.com/addsmore and/or http://www.twitter.com/addsmore
Once we get as many pictures as possible we shall send them to all big brands and try to get to use their advertisement space... just for the planet!