Coupons are SO worth the hassle. You don't even have to buy processed foods to take advantage of them. Drugstores have great sales on health and beauty items all the time, and when combined with coupons, you can get very cheap and/or free items all the time. I do it EVERY WEEK. The problem with most peoples' thinking is that you can only use the coupons from the current week's inserts. I use a service that does 80% of the legwork for me, by matching sales with coupons that have been issued but not yet expired. So what if I pay $5-10 a week on the Sunday paper. I saved $40 on products from coupons in the 2/7 paper this week alone. That doesn't include all of the past papers coupons, store discounts, store rebates, etc.. I got so much stuff that I paid less than $1 or gotten free its ridiculous.