Price is relative to each person. Lots of people don't think twice about spending way more than $33,000 on a European vehicle that they drive only a few minutes a day but would never dream of spending that on something you lie on for 8 hours a day! A good night's sleep can change your life. An all-natural mattress is the only way to go for someone who has allergies or chemical sensitivities. If you have chronic back pain, hip or joint aches, a mattress that alleviates this is worth its weight in gold!!