Chill out with the newly-acquired consciousness of terminology for the UK. The scientists are in Newcastle, which is indisputably in Britain. In England, even.

@ sandyra: 'extortionate' is a perfectly cromulent word, and 'extortionate prices' a pretty common phrase:

http://www.merriam-webster.com/dictionary/extortionate

'The Tower Bridge of London'? Oh, you yanks are cute.

Honestly, it's just Tower Bridge. 'London's Tower Bridge', or 'Tower Bridge, in London' if people are likely to be confused.

Maybe Lego will do a set for making, say, the Grant's Tomb of New York next.