This woman has been featured on the local news, national news, and in several newspaper articles because of her dress project (I don't know her personally, but I live in her area so I've seen the media coverage). Her purpose was to raise money and awareness for an amazing non profit organization that helps girls who have been rescued from sex trafficking. Her strategy has been made clear in her interviews and on her blog... During the 6 months that she is wearing one dress, she is not making any clothing purchases and donating the money she would have spent on clothes to the organization. Also, when people see her wearing the same dress every day they ask questions. When asked why she is doing what she is doing, a door opens in the conversation for her to talk about and raise awareness regarding the sex trafficking industry and the particular organization she is supporting. She encourages them to check out the non profit's web site and give financially if they feel led.

There is a method to her madness. She DOES have a strategy and she's doing a great job.