I'm female and think this is hilarious. And that's *after* spending a few days in bed from horrific cramps once a month. The expressions on the poor men's faces are understandable--PMS can be terribly painful and make anyone cranky. But I think it's both funny and sweet how obviously the men in the ads want to make things better.

It's not new. We just didn't know it, yet. :)

Regarding the Gloria Ramirez case, there are some scientists who don't think it was mass hysteria.

http://discovermagazine.com/1995/apr/analysisofatoxic493

The possible truth is way more weird.