What you ought to know as customers of WFM is that they are hypocritical and do not stand for their organic foods, so "natural" will do. Any biotech GMO foods can be called "natural" since the word means nothing and has no legal obligation at all. We do after all have natural posions and toxins too.

Search for articles titled "Whole Foods Market Caves to Monsanto" for more info.

Also "Organic Elite Surrenders to Monsanto: Whole Foods Market okays GMO coexistence"

I guess it all depends on whather you know the difference between natural junk and pure organics and if you do then you know quality over industry propaganda.