As an amateur painter, I can say there there is something profoundly personal about the works that I create. This appeals to me because it's taking that sense of connection between the painting and its creator one step further by actually putting part of one's physical self into the work.

That said, while I don't "get" all of the art showcased, I did enjoy the juxtaposition of using blood for man-made industrial objects.

Also, while I certainly can't speak for this artist's motivations, I can say that based on what I've seen, most artists could care less about what is considered daring and groundbreaking through the eyes of the world.