And this is what people get for their obsession with "brands". I see this all over the internet - links on delicious.com telling you "7 Ways To Get Your Brand Noticed On Facebook", links on popurls.com about "The 10 Brands That Might Not Be Here In A Year." Please, please tell me why someone would care about the label on something more than the quality and price of the product. To be honest I've been confused by this since primary school, when kids turned up on casual-clothes day dressed head to toe in Reebok.