I'm not that surprised... Post 9/11, I lost my passport while traveling in Europe, but always carry a scanned copy of the picture page in my luggage. I got back into the US using only this scanned paper copy ( + my driver's license).
Over in the UK/Ireland, it might be this same guy that is doing commercials for all the MTV channels... different lollipops for MTV One, MTV2, MTV Dance, etc...
it's pretty cute..