Neatorama Posts Tagged "Tab Clear"
Why Coca-Cola Purposely Designed a Soft Drink to Fail...

Remember New Coke? The reformulation of Coca-Cola...  ...on was not all that it appeared. The product was Tab Clear , a new version of the sugar- and calorie-free die...  ...earlier that year.Publicly, Ivester boasted that Tab Clear would be yet another success in Coca-Cola’s...  ...ief marketing officer...
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