Neatorama Posts Tagged "Perrier"
The Ad Campaign that Convinced Americans to Pay for Water...

Why do people spend so much money for bottled wate...  ...ow did our bottled water habit get started? Blame Perrier . The French company was languishing in a niche ma... in 1977, an American ad campaign declared that Perrier was special, for special people. Perrier &rsquo...
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