Neatorama Posts Tagged "Gerald L Clore"
The Science Behind Cowboys In Black and White Hats...

In old Western movies, heroes often wore white hat...  ...ss and black with wickedness: In Sherman and Clore ’s version of the Stroop, volunteers read not th...  ...ers wanted to see if the volunteers automatically linked immorality with blackness, as in black ink, and v...  ...nthinkingly—almost uncons...

https://www.neatorama.com/2009/11/09/the-science-behind-cowboys-in-black-and-white-hats/
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