Imagine, if you will, seeing a DVD in the dollar bin called Almighty Thor. You might think it's a steal, getting a Marvel movie for just a dollar. And that was the point, somewhat. This movie came out the same year as the first Marvel Thor movie, but Marvel had nothing to do with it. Everyone knows when a new Marvel superhero movie is coming out, so The Asylum rushed to get in the game by spending $200,000 on Almighty Thor, starring Cody Deal, that premiered in the US only one day after Marvel's Thor. The low budget guaranteed it would make a profit, mainly from those who confused it with the MCU movie.
This is an example of a mockbuster, a film designed to profit from another movie's publicity. Some are better than others, although they are all cheap. Some pass themselves off as parodies. Get a taste of what these movies are like in eight trailers (if you haven't already been fooled into watching some) at Cracked, where you'll find Avengers Grimm, Sinister Squad, Captain Battle: Legacy War, and others, including the most ridiculous of all, The Amazing Bulk.
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