'Tis the season for British retailers to roll out their expensive and lovingly-crafted Christmas ads, for which they've spent the majority of their advertising budget for the year. They are usually designed to tug at our heartstrings. This one is a "mini rom-com" featuring British comedian Joe Wilkinson and movie star Kiera Knightly.
Phil is mourning his previous love, who must have died because of the line "It's what Shelly would have wanted." Then a miraculous meeting happens in front of a grocery store cheese counter. As their relationship blossoms, it appears to be centered around food, down to Kiera making cookies that look like Phil. That's because this is an ad for Waitrose, an upscale British supermarket. The unlikely but heartwarming story, with some understated British humor, even has a Star Wars touch at the end. The comments are full of Joe Wilkinson fans who congratulate Knightly on being cast alongside him.
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And here I thought it was going to be about a cat. A moggy.
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