Over a week ago, an impressive team of thieves broke into the Louvre in Paris and stole approximately $100 million worth of jewelry belonging to either the House of Bourbon or the House of Napoleon depending upon your preferred candidate for the French throne. Two of the alleged thieves have been captured.
Despite this outcome, it was an impressive caper. The team used a German-built Böcker Agilo ladder truck. Böcker is making good use of this free publicity to advertise its now most famous product. The company now shares ads in English and German promoting the truck's speed and the low volume of its motor.
As the 292nd Rule of Acquisition says, "Only a fool passes up a business opportunity."
-via Super Punch