In 2003, when Chilean television aired the original trilogy of Star Wars films, an inventive broadcast team digitally added commercials into the story so that characters appeared to reach for iced bottles of Cerveza Cristal brand beer at appropriate moments. A collection of these commercials went viral about a year and a half ago.
They inspired imitators within the Trekkie community, notably YouTuber VitaZed. You can find all five of them on his channel. My favorite is a pivotal scene above from Star Trek: First Contact in which Zefram Cochran hesitates during the launch of humanity's first warp-capable vessel.
-via Holodeck Four