In the 1988 Tim Burton comedy Beetlejuice, the ghost with the most always spelled his own name Betelgeuse. Betelgeuse is a star in the Orion constellation, and it has four common pronunciations; one of them is Beetlejuice, which is how it is pronounced in the film. But don't practice that pronunciation, because if you say it three times, you'll have to put up with him. In fact, the movie was almost titled Betelgeuse, but the studio figured audiences would have trouble with that.
Beetlejuice became a staple of Halloween, because the costumes were both monstrous and funny. Spirit Halloween sold a prop that resembled the sign shown in the scene above, but the word was spelled Beetlejuice. Twice. Did they think buyers wouldn't notice, or care? Or did they think fans of the film would still be confused as to the pronunciation of Betelgeuse? Or did they assume most buyers decades later hadn't seen the movie? At any rate, true fans avoided buying the sign, even if their entire house was decorated in a Beetlejuice theme.
They've finally corrected that. This year, Spirit Halloween is offering a movie-accurate sign that lights up. And all is right with the world.
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Iirc it was spelled that way in the movie because he wasn't allowed to spell it correctly because it would be too easy to trick people into saying it. The sign is supposed to be from the movie so yeah- they should have spelled it the way it is in the film.
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