The Frequency Illusion: Once You See It, It's Everywhere

Years ago, when my mother got a new car, I got her old gray Camry. Suddenly I became aware of how many gray Camrys there are. Once in a parking lot, I spotted four parked side-by-side. How did I never notice that before? At the same time, my mother said, "Have you ever noticed how many red cars there are on the road?" No I hadn't, because she was the one driving a new red car. This is called the frequency illusion, and Minute Earth explains it with a much more interesting example. There aren't suddenly more cars of your kind on the road, it's the fact that you never paid attention to that particular model before. This can happen with any new thing you encounter, like headless goat hockey, which we have covered before, although it's been a long time. This video is only 3:20; the rest is promotional.


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