Toys 'R' Us rose to glory during the Baby Boom, spreading joy across the United States. As an 80s kid, I regarded it an almost supernaturally happy place. Many other Gen X kids did, too.
Alas, the company did not survive online retailing. It went bankrupt 2017, although the brand survives in some stores, tugging at lingering nostalgia.
It is that nostalgia that the film studio Story Kitchen, which has thrived with video game to film adaptations, wishes to exploit. Variety reports that a live-action film based on the toy store chain is in pre-production. It will be similar in tone to Night at the Museum, Big, and Back to the Future.