Disney's Lesson on the Invisible Hand

The invisible hand refers to the market forces that influence behaviors and decisions within a free market economy. It explains how the market moves toward equilibrium, balancing out demand and supply, and how individuals, who are making economic choices in their own interest, are contributing to that effect.

Disney has been struggling recently with poor performances of its latest releases in the box office, with both The Marvels and Wish flopping. How the invisible hand factors into Disney's woes is reflected in a statement out of their annual SEC report saying how the company has been misaligned with the public and consumers' tastes and preferences.

At the end of the day, Disney is a large corporation that seeks to profit from their products, which are primarily driven by the content they create, and how these resonate with consumers. Despite their efforts in trying to jump into the bandwagon, the market doesn't seem to buy into it, and now they are faced with trying to stem the bleeding.

For the remainder of this year, Disney Studios still has three upcoming films which will round out its 2023 slate. Perhaps the next films that consumers are anticipating are Inside Out 2 and Deadpool 3, which are both scheduled for summer next year. Whether these will help Disney "realign themselves with the public" is something we have to wait and see. In any case, a happy 300th birthday to Adam Smith.

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