Pebble's Road to Becoming the Next Twitter

About a week or so ago, the new social media app called T2, decided to rebrand and changed their app's name to Pebble. It was created by former Twitter employees Sarah Oh and Gabor Cselle with the help of former Discord engineer Michael Greer, and their plan is to build the social network that Twitter could have been.

Pebble only has about 15,000 users, but that’s intentional. The co-founders of this new social media platform, known until earlier this week as T2, wanted to move slowly and build it right—not move fast and break things.
Pebble’s founders know they’re not the only ones trying to replace Twitter—there’s Bluesky, Mastodon, Meta’s Threads, and many, many more—but they think if they can start small, grow gradually, build a good product, and foster a healthy community, they could have a real shot at being the platform that actually succeeds in claiming Twitter’s defectors.

Quartz sits down with the two co-founders who share the story of Pebble and what their hopes and ambitions are for the future of the budding social media app.

(Image credit: Screenshot of Pebble)

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