Color-Changing, Bubblegum-Flavored Vodka

Once upon a time, we made things for children that mimicked adult items, like toy dishes and tools, so they could learn to be adults. Now the world is making things that are clearly for adults that enable us to pretend we are children, like Happy Meals, house paint, revamped cartoons, elaborate LEGO sets, and now vodka.

The British distiller Au Vodka, which already produces vodka in various candy and fruit flavors, has launched Au Vodka Bubblegum, which not only tastes like bubblegum, it changes color from blue to purple when you add a mixer. Dilute it enough and it becomes pink! Au Vodka is not the first to sell a color-changing liquor- Empress 1908 Gin, which went viral in the summer, does the same for gin lovers.

Both liquors contain extracts of the butterfly pea flower, a plant that is already pretty adult. The flower acts as a litmus test by changing color according to the acidity of its surroundings. Its original blue color will turn purple or pink when a citrus mixer such as lemonade or grapefruit juice is added. Mixing these cocktails in front of an audience is a pretty neat bar trick. However, no floor show will get me to drink bubblegum flavored vodka.

While Au Vodka is promoting their bubblegum liquor on Twitter, it is nowhere to be found on their website. They must have sold out their entire inventory. Maybe they'll make more.

(Image credit: Au Vodka)


Comments (0)

I'm training to be an oncologist and it is so wonderful to see the biology so elegantly rendered. It's such a powerful tool and there needs to be more of these types animations to educate future scientists as well as the public at large. A few years ago a media lab at Harvard produced a similar video along these lines:

http://www.studiodaily.com/main/technique/tprojects/6850.html

The lab also has a version of video with narration instead of music so to explain what is going on.

http://multimedia.mcb.harvard.edu/anim_innerlife_hi.html
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Wow! Fascinating and stunning. I have long practiced visualization techniques to stay healthy - imagining T-cells and B-cells and macrophages devouring and attacking any cancer cells in my body. Now I now what they actually look like.
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The graphics are lovely. It's not possible to draw everything accurately and have it make sense to everyone; the animators did a good job picking and choosing how and what to illustrate.
Word of caution, though, to all those who think think the modulation of angiogenesis is 'the key to cancer'--pay attention to the phrases such as 'may be'. It really 'may be', but those are also the things that are definitely not guaranteed.
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