Laptops come in varying … monochromatic shades. It’s rare to see other colorful variations of these devices sold in stores. Sometimes we’d want a splash of color in the items we own, right? If so, why do the available variants for these gadgets come in the same set of colors that are ‘formal’ and ‘elegant’? It turns out that buyers actually turn away from color choices that are perceived as flashy and might end up feeling dated later. But if you are looking for more colors aside from the usual black, white, grey, and blue laptops, there are companies that are selling them in brighter palettes:
It turns out there are several major manufacturers that produce laptops with a much broader array of color than we are used to seeing on the shelves of big-box stores and large online retailers. Want a pink that pops? Razer and MSI have that. More of an outdoor person who prefers a misty green? Acer has you covered. Asus, who once pushed the envelope with scented laptops, offers the VivoBook S15 in coral, teal, and red, among other finishes.
Design teams do consider color as part of “CMF” or Color, Materials, Finish—a concept in industrial design that speaks to the chromatic, tactile, and decorative aspects of a product. “We analyze how trends affect people's emotions, as well as the imagination of colors and materials,” said Ester Suh, Technical Marketing Manager at Asus. “Our color decisions are based on product design and where we think the market is headed.”
Brandon Warren, Industrial Design Director at Razer agreed. “From a design standpoint, our choice of color is an expression of both our community and our brand.”
“Color is never viewed individually as a surface treatment,” said Khanani. “The design process always starts with obsessing over the customer, but I would shift the conversation from being color specific to a total CMF experience.”
Image via Laptop magazine
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