Ecobranding Will Save Millions a Year in Printing Costs

When you saw the logo at the right, did you still recognize it as a McDonald's logo? Was the hollow part a hindrance to see the brand?

If not, then the design company Ecobranding is on the right path in its mission to save ink (and therefore save the environment)!

“Naturally, one logo isn’t too expensive to print because it doesn’t need much ink,” they write, “but printing a single logo on a billion bottles? That’s huge!” By making small changes to the branding—such as “hollowing out” a once-solid shape—Ecobranding says they can save 10% to 40% in printing costs, with the essence of an identity remaining the same. “Printer ink costs two times as much as Chanel N°5. Limiting the use of ink can save millions on a global production.”

Which logo is your favorite? I like the H&M one!

Images by Ecobranding


Comments (2)

Newest 2
Newest 2 Comments

"Printer ink costs two times as much as Chanel N°5." .. in small consumer-oriented printer cartridges. But ink doesn't cost anywhere near that much at scale, otherwise the ink in a newspaper press will be protected like vault.
Abusive comment hidden. (Show it anyway.)
I've seen those before, like a couple years ago. Are you sure they were created for this recent event? Maybe they just reused the images for the website?
Abusive comment hidden. (Show it anyway.)
I have so many thoughts for an American flag. So far the most American one I can think of that might taste good,
Blue: Blue corn chips
Stars: American cheese (yes it comes in white)
Stipes: I agree with you Alex, Bacon it could be both red and white.
not sure how all that would taste together but...
Another idea involves a blueberry cobler with strawberries and whipped cream. This was fun!
Abusive comment hidden. (Show it anyway.)
British budgetary cuts mean that we'll just reclaim the top-left corner of the Australian meat pie, but enhance the ketchup flag with a royal sausage-and-mash Onion Jack :)
Abusive comment hidden. (Show it anyway.)
Craig is correct. These same images were used to promote the Syndey International Food Festival a couple of years ago. In fact I recall it being featured on Neatorama.
Abusive comment hidden. (Show it anyway.)
I've been trying to come up with an idea for the American flag, but I think Kirsten nailed it with blueberry cobbler. With strawberries and whipped cream, you've got the right colors, and it's a food that represents "classic Americana". It's tough to come up with a blue food.
Abusive comment hidden. (Show it anyway.)
Login to comment.
Email This Post to a Friend
"Ecobranding Will Save Millions a Year in Printing Costs"

Separate multiple emails with a comma. Limit 5.

 

Success! Your email has been sent!

close window
X

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
 
Learn More