Recycling in ancient times? Pompeii had it! New discoveries revealed that the ancient city sorted rubbish into different piles. Large piles of ancient garbage were found outside Pompeii’s fortification wall, and in and around the tombs of the city. Professor Allison Emmerson of Tulane University interpreted these piles as sorting systems, as Hyperallergic detailed:
“Since the earliest excavations of the eighteenth century, large piles of ancient refuse had turned out outside Pompeii’s fortification wall, in and around the tombs that Roman law relegated to the same area. Past interpretations had viewed these waste mounds as akin to modern landfills, signifying the separation between the zone outside the wall and the city within it, even going so far as to see nearby tombs as abandoned and no longer visited by friends and family of the deceased.”
Garbage turned up in association with monuments that were still in active use, where the living continued to bury their dead and return for regular commemoration. Discarded materials like mortar and plaster, and crumbled tiles and amphorae, were utilized to build walls; the piles of abandoned material were intended to be resold within the city.
“I began to realize that ancient attitudes towards garbage must have been quite different from our own,” said Emmerson. “That point became even clearer as I continued excavations in the city center (with the University of Cincinnati’s Pompeii excavation, directed by Steven Ellis).”
image via Hyperallergic
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The boys at Bruichladdich must have laughed themselves sick when they heard of this.
this could be a blessing to a recovering alcoholic. its not the drink thats incredibly stupid, but your inability to consider the suffering of alcoholics.
It's no a stupid idea than bacon-like food made from tempeh, soy milk, and non-meat gelatin. All these things are popular and good tasting.
It would be nice to have a shot of whiskey in my coffee right now and still be able to drive.
This could be a big boon to some of them. More power to them.
Those who think it's stupid are reminded that they are not obligated to buy it.
Bunch of simpletons in here...how could you not understand there's a market for this?
I just suspect that it will taste terrible.
*Yes I am a man for those who would assume that these comments must come from a woman.
I've been trying to get my hands on some to give it a try, but so far no luck. I've never tasted alcohol free "beer" that tastes anything like beer, so I don't hold out much hope. Although I am willing to be surprised.
this could be used as an extender for whiskey to make low alcohol mixed drinks.. or as a whiskey substitute in a mixed drink, with the alcohol coming from a strong vodka.. there are uses for it..
but, this is directed specifically towards Halal consumers..
they could have done a better job on the labeling/marketing and the name..