Study: People May Choose The Less Ideal Option, Even If They Are Aware of The Best Option

It appears that even if we know what option would be the best to take, we still won’t take that option, and we have our “gut feelings” and habits to thank for that. This is what this new study recently published in the journal Nature Communications, suggests.

People may choose based on a "gut feeling", a habit, or what worked for them last time, rather than on what they have learned will work most often, said Ian Krajbich, co-author of the study and associate professor of psychology and economics at The Ohio State University.
The results run counter to the belief that people make the less optimal choice because they just don't know any better.
"In our study, people knew what worked most often. They just didn't use that knowledge," Krajbich said.

This phenomenon can be very well seen in real-life choices, such as what route to take when driving a car.

More details about this study over Medical Xpress.

(Image Credit: qimono/ Pixabay)


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It was definitely discovered before 2011. I would know, I have a tattoo of the cordyceps fungus growing out of a beetle larvae on my chest and I definitely got that before 2011.
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Yeah you need to fact check before making a statement like that. This has been documented for ages. There are many variations on this fungus that attacks specific types of ants and some other insects as well.
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