It appears that even if we know what option would be the best to take, we still won’t take that option, and we have our “gut feelings” and habits to thank for that. This is what this new study recently published in the journal Nature Communications, suggests.
People may choose based on a "gut feeling", a habit, or what worked for them last time, rather than on what they have learned will work most often, said Ian Krajbich, co-author of the study and associate professor of psychology and economics at The Ohio State University.
The results run counter to the belief that people make the less optimal choice because they just don't know any better.
"In our study, people knew what worked most often. They just didn't use that knowledge," Krajbich said.
This phenomenon can be very well seen in real-life choices, such as what route to take when driving a car.
More details about this study over Medical Xpress.
(Image Credit: qimono/ Pixabay)
Comments (1)
To bother them and bite them.
Little fleas have lesser fleas
And so on adinfinitum."