I'm not at all clear on how movie marketing is done overseas, but there are apparently incidents in which poster art is delegated to a crew who has never seen a trailer for the film, or even stills. Poland in particular must have some kind of law until recently that no information other than the title could be shared with the marketing staff.
See 18 movie posters that will give you a whole new, if inaccurate, image of the movie at Cracked.
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I kinda like that poster more than actual star wars
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