The British Newspaper Archive takes a look at the twenties -the 1920s, that is, from a British viewpoint. Among several new innovations that were introduced was the newly-invented refrigerator. The American company Frigidaire had sold hundreds of thousands of refrigerators in the US by 1926, and wanted to expand into Britain. It wasn't that easy.
But the introduction of the fridge was met with some scepticism by the British. There was an assumption ‘that we don’t need such cold storage because we don’t have enough hot weather to make it worth while in the average home.’ But the British population was up against a new challenge: the eradication of preservatives in food.
According to the same article in The Sphere, ‘less preservatives are to be permitted by law,’ meaning that the population had to look for some other way of keeping their food fresh. The answer, naturally, was the Frigidaire.
It certainly helps when regulatory agencies make your product necessary. Read about refrigerators and other innovations of the 1920s, such as television and the death ray, and find out why a full English breakfast includes baked beans, in the list at the British Newspaper Archive. -via Strange Company
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