In 2012, Swedish company IKEA made an apartment inside the Auber Metro Station in Paris. Five people even volunteered to live there for a week. Now, 7 years later, the company pulls yet another unusual stunt, this time in Madeleine Station, still in Paris.
The Swedish retailer opened its new concept store in the district of La Madeleine on May 6. According to the company, it’s the first of a new type of Ikea store in Paris–one that is specially designed for city centers rather than the giant blue buildings of the suburbs. To announce the launch of the new retail strategy, Ikea transformed the nearby metro station, hanging 1,500 individual products on the walls. From chairs to curtains to kitchen gear and even plush toys, they turned the station into an overwhelming bazaar of Ikea design, complete with typical black-and-white Ikea signage showing their unpronounceable names and their prices.
(Image Credit: Charlie Boillot/ Twitter)