Heinz Once Made a Fruit Drink and Called it "Concentrated Help"

Heinz (yes, the ketchup company) once ventured into the beverage market in the 1970s. They decided to make a fruit drink and called it "Concentrated Help Fruit Drink."

Don't ask me why.

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"...an old reflex that is no longer useful. It's a holdover from infancy."
Kind of like how we keep on pooping in our pants, well into our 30s?

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I still hiccup if I eat too fast or take a big swig of carbonated drink. So it doesn't seem like it's just a holdover. Like it's actually still doing things for you, even as an adult.

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