Millennials will take over the world someday, sooner than you think. So what are we doing to help them find gainful employment, pay for their educations, buy homes, and raise families? Nothing. But someone is paying very close attention to those millions of young adults -ad agencies. That what the generation is good for: marketing!
The point of advertising is to make all those millions of Millennials feel special or unique if they buy your product. Too bad they are not all the same! And even worse, they don't have unlimited funds to buy your products, whatever they are. They are too busy working their 30-hour a week service jobs and trying to pay off their student loans. -Thanks, gwdMaine!