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It's All in the Framing

Want to sell something? Hit the customer right where he lives. Let them know this is what they really want. If he can get a steady supply of cheese balls, it won't matter who is serving them, how much they charge, or what extra information they are gathering from you that they can sell to someone else. This is the latest comic from Zach Weinersmith at Saturday Morning Breakfast Cereal.

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