Every time you go down the aisles of a grocery or department store you see product labels vying for your attention, boldly claiming their products are new, improved and give you more for your money.
But you probably shouldn't listen to those labels- because many of them are telling lies.
They use words and phrases like "organic", "made with real fruit", "no cholesterol". "heart healthy" and "grass fed" to fool us into thinking we're paying more for higher quality products.
The use of deceptive wording has become standard practice on product labels, but the problem isn't just what the labels omit- it's the things they mention on purpose to trick us into choosing their brand over others.