Submit your own Neatorama post and vote for others' posts to earn NeatoPoints that you can redeem for T-shirts, hoodies and more over at the NeatoShop!

China's Singles Day Has Become A Star Studded Spectacle

November 11th is Single's Day in China, which started out as a day for young people to celebrate their single life by buying themselves a gift but has ballooned into one of the world's largest online shopping days.

That's because some brilliant marketing maven at China's largest online retailer Alibaba advertised the day as a celebration back in 2009, and as interest in Single's Day grew so did the over-the-top theatrics of it all.

This year's festivities included an appearance by Daniel Craig, a Game Of Thrones inspired performance by Adam Lambert and a message from Kevin Spacey encouraging shoppers to buy more candy, all of which was perfectly summed up in this clip from Last Week Tonight with John Oliver. (Contains NSFW material)

(YouTube Link)

With Alibaba earning around $14 billion dollars in one day and top Hollywood actors now making an appearance it seems there's no stopping the Single's Day spectacle from growing into a glittery beast that cannot be ignored.

Read more about Single's Day at BBC

Login to comment.
Email This Post to a Friend
"China's Singles Day Has Become A Star Studded Spectacle"

Separate multiple emails with a comma. Limit 5.


Success! Your email has been sent!

close window

This website uses cookies.

This website uses cookies to improve user experience. By using this website you consent to all cookies in accordance with our Privacy Policy.

I agree
Learn More