Kool-Aid used to sell their soft drink mix by offering to send a giant anthropomorphic pitcher of brightly colored drink crashing through the wall of your house if you drink the mix with extra “Oh Yeah!”.
This seemed like an ultra cool idea when you had a few friends over after school, but realistically it would have left your family at the mercy of every dog, cat and raccoon in the neighborhood.
Even though the Kool-Aid man never came crashing through our living room walls we kept on pouring in the powder, adding the sugar and water and stirring until we had our own pitcher of multi-colored deliciousness.
Kool-Aid is still one of America's favorite drink mixes nearly 90 years after Edwin Perkins invented the delicious beverage. It's the official soft drink of its home state of Nebraska, is seen as a less sugary alternative to sodas, and can be used for much more than just drinking and dyeing your hair.