Paula Rúpolo, a graphic designer, wants to illustrate how color can make a logo communicate. She asked, "How would brands be perceived by us if they had a different colour scheme? Could we get used to them with time or would it produce something unimaginable?" So Rúpolo swapped the color schemes of the logos of major competitors, such as Apple vs. Microsoft, McDonald's vs. Subway, and Google vs. Yahoo. You can see them all here.
-via Laughing Squid