Cheese and butter go back a long way as methods of preserving milk. But fresh milk was considered baby food, or a boost for growing children, through most of history. Only about a hundred years ago did milk drinking become common among adults. That was because of the convergence of several trends around the beginning of the 20th century. First, the milk trade became regulated and safer (see our previous articles on that development). Then there was the craze for healing through nutrition, which led to the development of cereals, served with milk (see our previous article on that). And there was the Temperance movement, with groups trying to get men to drink anything besides alcohol (which we also covered). Read more about these trends and how they led to people rushing out to buy milk before a snowstorm hits, at BBC Future. -via mental_floss
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