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Airlines Infuse Their Planes with Smells to Calm You Down


(Photo: Frankie Roberto)

Major airlines have developed branded scents to appeal to customers' olfactory tastes and make the travel experience more enjoyable. For example, United Airlines developed a scent called Landing, which it pumps into lounges and jet bridges and infuses into hot towels. It smells like fir trees and orange peels. Suzy Strutner of the Huffington Post reports:

"(The scent) is noticeable, but not in any way overpowering," Krolick told The Huffington Post. "We want to catch someone at a positive part of their experience, and then (they'll) smell this smell and think of United."

It's all part of a United branding initiative to boost the flight experience with all five senses. The airline is also testing a more "modern" style of boarding music and playing with "mood lighting" in plane cabins, Krolick said.


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