Every Easter little sugary puffs of marshmallow fluff shaped like chicks and bunnies invade the candy aisle, and are bought up by the billions.
The Peeps brand is so popular that they now make little puffs of fluff in shapes for nearly every holiday, and every day over 5 million Peeps brand treats are made in the Just Born factory in Bethlehem, Pennsylvania.
What is it about those cute little marshmallow treats that make them such an enduring part of our candy loving lives?
Is it the fact that Bob Born's recipe for Peeps has remained virtually unchanged for over 60 years? Or maybe it's the fact that, despite the core recipe staying the same, Just Born has been creating new flavors and varieties that are just as delicious as the original.
Whatever the allure, one thing's for certain- it wouldn't be Easter without a bunch of Peeps staring at ya with those cute little carnauba wax eyes!