"A book can change the story of your life," is the premise of this series of cleverly illustrated ads for Penguin Books by Y&R ad agency in Beijing, China. The print ads show events in a person's life and how reading a book could make a difference between that person becoming a criminal or a sports hero, a successful chef and, uh, a degenerate and so on.
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After seeing all of these storyboards, it seems that only A**holes read books...
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