Yelp Strikes Back - Neatorama

Watch out you sneaky Yelpers, the website is now out to get you. Apparently people have been using Yelp to make a quick buck. Users will rise to the rank of “elite reviewer” then people will pay them to review their place, restaurant, or what have you. Now the website is striking back.

Yelp is placing fake Craigslist ads that promise good reviews for money. Any business caught trying to buy reviews is publicly shamed for 90 days with a warning that informs users of their dastardly deeds.

I love this so much!

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Brilliant idea! I wonder how many are placed by competing businesses though? It's good to see Yelp doing something to try to make their reviews more meaningful.

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New strategy:
1. Try to buy fake positive reviews for your competitors.
2. Get caught.
3. Profit!

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Now they need to do something about Yelp crews that threaten businesses with bad reviews if they do not get free stuff.

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Why stop at 90 days?

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Now how do we publicly shame Yelp for fostering this in the first place?

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The flip side of the coin is malicious and false negative reviews left by competitors (or people doing it for the lulz): they do impact a business, and it's frustrating for the business owner not to have any meaningful way to counter.

Image from this Neatorama post.

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